funchase

 
 
_____Among SHOUT's first big advertisers were The Riptide Nightclub, The Rainbow Club, The Hurricane, Angie and Lloyd's Diner, The Beachcomber and Zaberer's Restaurant (which always advertised on the back cover, year after year). But, according to Grant, no establishment did more for the early survival of SHOUT than Mack's Pizza on the Wildwood boardwalk. Owner Duke Mack became fast friends with Grant and he was the first business owner to take out a two page, color ad in SHOUT. That ad caught the attention of other business owners and as a result, increased sales for the paper and distribution grew. Within a few short years Grant went from fitting an entire order from the printer in the trunk of his car to needing a tractor trailer to haul the papers from the facility in Blackwood, N.J. down to Wildwood. Unfortunately, at the time of this writing, Grant is unable to remember the name of the printer he used, but he made it a point to say that the employees at that press did more than just print the copies; they set the type, did ad graphics and helped him establish and maintain the over-all look of SHOUT and he considered them vital to the completion of each issue. Between their creative input and Grant's attention to details SHOUT quickly grew into a first-rate entertainment guide.  
 
 
 
_____Coming up with and presenting ideas to the advertisers was one of Grants most important functions and fortunately he was great at it. Take for example, when Grant first approached Duke Mack about running an ad for his pizza shops in SHOUT, Mack asked Grant to first come up with an ad and he would take a look at it. Grant soon returned with a caricature of a hand tossing a pizza pie in the air and Mack loved it so much he made it their brand logo and that very image quickly became synonymous with Mack's Pizza and remains so till this day.          
 
 
 

Copyright 2012 Ralph Grassi